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PRA Group Launches 2023-24 United Way Campaign with Volunteerism

Employees kick-off annual giving initiative on Day of Caring

NORFOLK, Va., Sept. 15, 2023 – Employees from PRA Group, Inc. (Nasdaq: PRAA) kicked off the company’s annual United Way campaign with a Day of Caring volunteer project to clean barns, perform bridle path maintenance, wash fences, weed and clear trails on the EQUI-KIDS and EQUI-VETS 92-acre property located in Virginia Beach, Virginia.

Their work helped prepare EQUI-KIDS for another year of providing equine-assisted therapy for children and adults with special needs, former and active-duty military service members and first responders.

EQUI-KIDS is one of over 60 partner agencies United Way of South Hampton Roads (UWSHR) supports in the area surrounding the financial services company’s global headquarters in Norfolk, Virginia. Day of Caring is an annual United Way initiative that brings together nearly 1,000 volunteers to care for their community. Throughout the year, local nonprofits anticipate this event that aids them in finishing essential projects, allowing them to dedicate their time and resources to assisting those in need.

A long-time supporter of both EQUI-KIDS and United Way, PRA Group recently earned a Trailblazer Award during UWSHR’s Centennial Celebration for the success of its 2022-23 campaign. The company not only raised more than $350,000 in support of United Way and its affiliated nonprofits—it also achieved a record participation rate among its employees.

“PRA Group has been a wonderful partner to United Way and other local nonprofits,” said Kelsey Mohring, chief marketing and strategy officer for UWSHR. “Their generosity, volunteerism and leadership has helped strengthen our community and empowered us to have a lasting impact. We are excited to see what they will accomplish in 2023 and beyond.”

Although this is a national campaign, the company’s involvement with United Way also extends to its Canadian office’s partnership with United Way of Elgin Middlesex in London, Canada.

“We live by our CARES values, and embrace giving back to the community as a core part of PRA Group’s corporate culture,” said Giovanna Genard, vice president of external affairs and marketing leader at PRA Group, who is also a member of UWSHR’s 2023-24 Campaign Cabinet. “Our strategic partnership with United Way plays a vital role in helping us amplify the impact of service and volunteerism in the communities in which we live and work.”

To learn more about PRA Group’s community engagement and philanthropic giving, visit:

About PRA Group

As a global leader in acquiring and collecting nonperforming loans, PRA Group, Inc. returns capital to banks and other creditors to help expand financial services for consumers in the Americas, Europe and Australia. With thousands of employees worldwide, PRA Group companies collaborate with customers to help them resolve their debt. For more information, please visit

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